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Almae Matris Alumni

Sergio Gambacorta

  • Titolo di studio Laurea
  • Indirizzo / Specializzazione Scienze della comunicazione
  • Anno di conseguimento 2004
  • Città Milano
    Azienda Vodafone Italia
  • Professione / Area di interesse Smart Cities Program Manager

Senior ICT & Internet professional with a solid experience in managing products and projects for worldwide-known companies. Deep knowledge of program & project management, innovation evaluation and execution, research & development programs, new product and business development, Big Data, online and mobile analytics, web marketing (B2C and B2B, eCommerce, Viral and Social, SEO and SEM), online advertising techniques, product management & positioning, competitive & yield monetization strategies, business planning and trend analysis. Specialties: Innovation programs, projects & product management Smart City, Internet of things and Internet of nature Big Data, Open Data & Analytics New product and business development Web Marketing and Communication ICT architectures Product strategy, planning, execution and go to market Online Advertising, Behavioural Targeting, Direct Response Social Network & Online Communities design, development and management Semantic, Web 2.0 & 3.0, Buzz, Viral and Guerrilla Marketing eCommerce, SEO and SEM Competitive, monetization, yield, trend planning and analysis Cross functional team management

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